They only want to help our schools

mcd-reportcard120507.jpg

Ad Age has a report out on a move by McDonald’s to pick up the printing costs for report cards.
A Happy Meal coupon is included on the card’s cover. “With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.”

I guess healthy food advocates can pay for their own report cards.

Robert Godfrey

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Filed under AMPS, Best Practices, Budget, National News, Quote of the Day

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